Picture this: you’ve got a beautiful photo to post on Instagram and an exciting story behind it you want to share with your followers. There’s just one thing you need to do –– write the caption! If you’re like many of our clients, you get caption-shy every now and then. But, while you may feel […]

Instagram. IG. The gram. It’s the social media platform many have a love-hate relationship with. Not because it isn’t fun to scroll through your feed watching Reels, IG stories, and keeping up with your favorite accounts — but because when it comes time to post your own content, the pressure is on. Instagram captions allow […]

So you’ve done all 👏 the 👏 things 👏 the internet’s told you to do when it comes to growing an Instagram account — but now you’re wondering, “How do I show up on Instagram search?” so that people who could benefit from my services can actually find you. Lucky for you — we’re throwing […]

As of July 8th, 2021 — Carter House Copy was officially one year old. After six years in corporate marketing and communications and three more years doing the same for a nonprofit — I officially launched Carter House Copy (formerly Diana P. Carter Co.) as a legitimate business in July 2020.  Of course, I’d been […]

No matter how much of a content superwoman you may feel like you are — everyone is one rough week away from burnout. Sorry to be a Debbie Downer — we’re just trying to prove a point here, k? 🤪 Everyone hits that creative wall when they’ve been creating content for days and days and […]

DISCLAIMER: This is NOT another post about trying to beat the Instagram algorithm. In fact, we’re not really going to talk about the algorithm at all, okay? Instead — we’re shifting our focus to where it needs to be — creating content for your ideal client, not the algorithm. If you’re sick of algorithm hacks […]

These days, everyone and their mama is telling you alllllllll the ways to increase your Instagram engagement — but no one is telling you how to convert that engagement into revenue. Am I right? via GIPHY One thing I’m quick to tell my clients who are chasing hard after Instagram engagement is this: Homegirl, you […]

Ah — the ever elusive perfect Instagram caption. It seems like there are so many opinions on how to write the one that’s going to get you those followers, those profile visits, that viral post. Everyone has opinions and everyone claims to have figured out the “secret formula.” Well — we aren’t going to be […]