In the turbo-charged world of startups and high-growth brands, your website isn’t just another page on the internet. It’s your 24/7 virtual HQ, the face of your business — and guess what? It thrives on one thing, and one thing alone – potent brand messaging.

If I asked you to rate the effectiveness of your messaging on a scale of 1-5, where would you fall?  If you said 1-4, keep reading… Strong messaging is rooted in a good communications strategy. And that strategy is built on your brand’s core values –– effectively communicating who you are, what you do and […]

Picture this: you’ve got a beautiful photo to post on Instagram and an exciting story behind it you want to share with your followers. There’s just one thing you need to do –– write the caption! If you’re like many of our clients, you get caption-shy every now and then. But, while you may feel […]

Here at Carter House Copy, we LOVE a good listicle. And we mean LOVE.  via GIPHY Why? Because bulleted lists: Did you enjoy that mini-listicle about why we love listicles? 😉 Lists are appealing to a wide range of audiences due to a number of components, but what we hear most often is how easy […]

Ah, the homepage of your website. It’s probably the most important page on your site. It’s what draws users in, communicates your core message and, hopefully, what leads users to become clients. There are a ton of articles out there with tips on what and what not to include on your homepage, but the reality […]

Instagram. IG. The gram. It’s the social media platform many have a love-hate relationship with. Not because it isn’t fun to scroll through your feed watching Reels, IG stories, and keeping up with your favorite accounts — but because when it comes time to post your own content, the pressure is on. Instagram captions allow […]

Writing your About page is so much more than giving a brief overview of your or your company’s history. In fact, the About page on your website is one of the four most frequently visited pages on websites, making it crucial to fill yours with impactful content — not just a timeline of how your […]

As your potential clients make their way along the sales journey, they come in contact with your brand through different channels and mediums. The question we want to ask you today is, are you nailing your brand messaging at EVERY touchpoint? If your answer is “Nope” or “How exactly do I do that?” –– keep […]

Let me guess, you clicked on this article hoping you’d find a set word count range for your website copy. Most people think that when we’re given a magic number (say, 1,200 words) it will make content creation easier and help us achieve all of our web copy goals. THINK AGAIN!  We’re here to tell you […]

We get it. You’ve poured hours into a blog or content piece for your business. You’ve worked through the writer’s block, the long-winded sentences and now, voilá! It’s ready to post –– so you think. You’ve crafted a beautiful piece that you’re proud of, but what’s it missing? A kickass title to grab your audience’s attention […]