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Looking for easy-to-implement tricks for building a brand that speaks directly to your ideal client or customer and writing copy that sells?

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If I asked you to rate the effectiveness of your messaging on a scale of 1-5, where would you fall?  If you said 1-4, keep reading… Strong messaging is rooted in a good communications strategy. And that strategy is built on your brand’s core values –– effectively communicating who you are, what you do and […]

Copywriting

​​4 Surefire Ways Poor Messaging Will Drive Your Business into the Ground

macbook and notebook open on desk

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Picture this: you’ve got a beautiful photo to post on Instagram and an exciting story behind it you want to share with your followers. There’s just one thing you need to do –– write the caption! If you’re like many of our clients, you get caption-shy every now and then. But, while you may feel […]

Copywriting, Social Media

3 Simple Ways to Improve Your Instagram Captions

iPhone with Instagram

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Here at Carter House Copy, we LOVE a good listicle. And we mean LOVE.  via GIPHY Why? Because bulleted lists: combat information overload are more pleasing to read are easier to share Did you enjoy that mini-listicle about why we love listicles? 😉 Lists are appealing to a wide range of audiences due to a […]

Copywriting, Website Tips

6 Sexy Ways to Write Lists People Will Read

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Ah, the homepage of your website. It’s probably the most important page on your site. It’s what draws users in, communicates your core message and, hopefully, what leads users to become clients. There are a ton of articles out there with tips on what and what not to include on your homepage, but the reality […]

Copywriting

How to Write a Homepage That CONVERTS

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Instagram. IG. The gram. It’s the social media platform many have a love-hate relationship with. Not because it isn’t fun to scroll through your feed watching Reels, IG stories, and keeping up with your favorite accounts — but because when it comes time to post your own content, the pressure is on. Instagram captions allow […]

Copywriting, Social Media

3 Ways to Master Your Instagram Captions Without Breaking a Sweat

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Writing your About page is so much more than giving a brief overview of your or your company’s history. In fact, the About page on your website is one of the four most frequently visited pages on websites, making it crucial to fill yours with impactful content — not just a timeline of how your […]

Copywriting, Website Tips

5 Mistakes to Avoid When Writing Your About Page

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As your potential clients make their way along the sales journey, they come in contact with your brand through different channels and mediums. The question we want to ask you today is, are you nailing your brand messaging at EVERY touchpoint? If your answer is “Nope” or “How exactly do I do that?” –– keep […]

Branding, Copywriting

How to NAIL Your Brand Messaging at EVERY Touchpoint

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Let me guess, you clicked on this article hoping you’d find a set word count range for your website copy. Most people think that when we’re given a magic number (say, 1,200 words) it will make content creation easier and help us achieve all of our web copy goals. THINK AGAIN!  We’re here to tell you […]

Copywriting, Website Tips

How Long Should Web Copy Be? The Answer May Surprise You

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We get it. You’ve poured hours into a blog or content piece for your business. You’ve worked through the writer’s block, the long-winded sentences and now, voilá! It’s ready to post –– so you think. You’ve crafted a beautiful piece that you’re proud of, but what’s it missing? A kickass title to grab your audience’s attention […]

Copywriting

5 Blog Title Formulas that Aren’t Played Out Everywhere

A MacBook Pro on WordPress 'Add New Post' page.

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Have you ever heard of the term active listening? My husband and I first learned about it in our pre-marital counseling and it’s served us incredibly well in our marriage. But you know what else? It’s TOTALLY transformed my business too.  I know, I know! This may seem like a weird thing to say but […]

Copywriting

Learning to Write with Your Ears

black typewriter on white background

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