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How Ashley Brichter Centers Core Values at BirthSmarter
When something you’ve prepared for doesn’t go as planned, what happens to your entire belief system?
That’s a question BirthSmarter founder, Ashley Brichter, had to grapple with after the birth of her first child— when all of her careful preparation and planning went out the window.
Instead of reevaluating her beliefs and core values, Brichter leaned into them and kept them at the core of her business.
Building a business with integrity requires a steadfast commitment to core values. Even so, many companies lose track of their values while chasing revenue, growth, or the hundreds of other distractions that come with running and growing a business.
BirthSmarter prioritizes inclusivity, education, and empowerment in the birth and parenting space.
BirthSmarter isn’t just a business— it’s a movement designed to reshape the way families prepare for childbirth and parenting. Their core values are the lifeblood of their entire mission, and the explanation behind their success.
How Vanessa Jupe and Leva Support Parents in the Workplace
“Going back to the workplace is easy,” said no parent, ever. But, imagine a world where the return to work was not fraught with stress, confusion, and complete overwhelm.
That was Vanessa Jupe’s dream when she founded Leva— and this dream only grows stronger.
Leva means “to lift,” which is so appropriate when exploring a return to work. Once a child arrives, there’s a perception that the “tough work” is mostly finished. For the parents hysterically laughing at the last sentence, take a moment to laugh it out.
How Sylvia Kang and Mira Have Changed the TTC Game
Like many female founders in fem tech, Sylvia Kang learned this ugly set of TTC truths firsthand.
After witnessing her friends struggle with their fertility, Kang was inspired to leave her corporate job and apply her biomedical degree to create a product that would be a game-changer for her friends and, ultimately, herself.
Before at-home tests and trackers like Mira’s fertility trackers, women looking for fertility help could navigate their health insurance resources, copays, and underwhelming input from doctors—only to end up feeling more lost than they started. Here are the marketing tactics that work to build audiences and keep them engaged.
5 Marketing Tactics to Drive Customer Engagement in the Early Stages of Your Startup
In a world where marketing can mean everything from an Instagram post to a billboard in Times Square, how can you determine what marketing tactic works for you? How can a startup get the most out of their marketing spend? How do you determine where to reach your audience? How can you ensure that you’re engaging, building trust, and growing your formative audience?
Here are the marketing tactics that work to build audiences and keep them engaged.
Why Fractional CMOs Are the Secret Weapon for Scaling Your Startup
Let’s start with a riddle. What do you get when you cross a freelancer and a C-level executive?
Many startups dream of hiring that magical Chief Marketing Officer — the one who can help them make their dreams a reality. The only problem? They can only afford to live this dream on a part-time basis. If this sounds familiar, we’d love to introduce you to the part-time CMO aka the Fractional CMO.
Would an organization really want a C-level executive on a freelance basis? Are there folks out there willing to work part-time as a CMO? The answers, respectively, are “yes ” and “absolutely, yes!”
How to Craft Sticky Brand Messaging that Resonates with Parents
How do you get a busy parent’s attention?
Between packing lunches, scheduling pediatrician appointments, coordinating playdates, and keeping track of the seemingly endless theme days at school, parents are busier than ever.
The truth? Parents are also more stressed out than ever before. The Surgeon General even declared parental mental health as a public health issue, to the surprise of…close to nobody.
