You’ve heard it once (or twice), and we’ll say it again: Content is king. For startups at any stage, a well-positioned content strategy is essential for attracting, engaging and retaining customers.  While creating a baseline content strategy is crucial for startups, there will come a time when you’re ready to scale up — meaning, more […]

As a startup founder – you know how challenging the high-stakes path to both profitability and scalability is. You fully understand how each and every decision can pivot the path to success or failure — and you know that a serious driver of your startup’s growth is a strategic, powerful startup marketing strategy.  Your early-stage […]

Let’s face it: Marketing can make or break your early stage startup. It’s 2024 — and having a strategic and strong online presence isn’t just a bonus, it’s a necessity for startups fighting to make their mark and scale. With many routes to take, from social platforms to paid advertising and SEO, navigating marketing for […]

Yes, there are countless challenges that can arise across channels when it comes to running a business. But sometimes Occam’s Razor rings true: “The simplest solution is almost always the best.” And by that, we mean messaging. In this blog, we’ll explore the very real complexities surrounding marketing issues, and we’ll take a deep dive […]

As a founder navigating the rollercoaster of startup life, you understand the pivotal role that an effective startup marketing strategy plays in the success of your business. However, the reality is that not every startup can afford a full-fledged, in-house marketing team. And honestly, depending on where you are in your business — you may […]

It’s 2023, which means that if you don’t have a digital presence (aka website), then you essentially don’t exist. But guess what? Existing is not nearly enough if you want your website to do what it could be doing, which is acting as the number one selling tool for your brand or business. But to […]

What do you do when you get customer feedback? Do you bask in the compliments and avoid negative comments? Well, remember that Minimum Viable Product (MVP) you proudly launched? It’s time for its glow-up, and customer feedback is the key to its transformation. Overlooking customer feedback is a perilous misstep that can have far-reaching consequences. […]

Cliche analogy alert! Launching a startup is similar to planting a seed; it requires nurturing, attention, and the right conditions for growth. Your “plant” unfolds through various funding rounds, each marking a distinct stage of development.  And at every stage of development? Strategic marketing matters. Whether you outsource or bring talent in-house, each stage of […]

A startup’s survival hinges on more than just a flashy website or a hefty marketing budget. It’s about a story—a brand story that not only defines who you are but also sets you apart from the noise. In a recent post, we emphasized the critical importance of getting CRYSTAL CLEAR on your messaging. Let’s dive […]

Navigating the Terrain: Market Strategy vs. Messaging In business, success hinges not only on the quality of your product or service but also on your ability to effectively communicate its value to the right audience. This is where the distinction between market strategy and messaging becomes crucial. While market strategy involves the overall plan to […]