We get it. You’ve poured hours into a blog or content piece for your business. You’ve worked through the writer’s block, the long-winded sentences and now, voilà! It’s ready to post –– so you think. You’ve crafted a beautiful piece that you’re proud of, but what’s it missing? A kickass title to grab your audience’s attention […]

Have you ever heard of the term active listening? It’s a topic that has TOTALLY transformed our business.  We know, we know! This may seem like a weird thing to say but hear us out, okay? (just easing you into this ear thing already 😉) In the marketing world, we talk a lot about the […]

Ok — we’ve got some knowledge to drop on you about how to sell to your audience. Below are our top four sales page hacks you can use to turn those visits to your sales page into dollar signs.  Are you ready for it?  Sales Page Hack #1: Know your people. Yes. We said it […]

Let’s just cut to the chase here, okay? YOU NEED A BLOG. Hear us out — we’re heard alllllll the reasons why people think they don’t need a blog: The market is oversaturated!No one will ever find my blog!I have nothing to say!Do people even read blogs anymore? And it’s true — blogging has changed […]

We bet you’ve never thought about how your blog posts rank on Google. But — how many times have you Googled something and clicked the first or second result that pops up — just because it’s at the top of the search results? And comparatively — how many times have you clicked through to the […]

We’ve all been there. You open up a fresh Google Doc with the expectation of writing knockout copy and then it hits you like a ton of overripe avocados (because we ALL hate those, right?): WRITER’S BLOCK.  Sure —there may not be a way to completely avoid this dreaded place of UN-inspiration… but we do […]

So you’ve finally taken the leap and decided to hire a copywriter for your brand or business. But now you’re maybe wondering — okay, what questions do I need to ask my copywriter before I hire them? First of all — CONGRATULATIONS on making the move to invest in your business and hire an expert […]

At Carter House Copy, we LOVE The Bachelor franchise. We’re unashamed of our fandom and try and find a way to work it into every conversation — and that’s what we’re about to do 😉 If The Bachelor has taught us anything, it’s that FIRST IMPRESSIONS MATTER and you know what? Your homepage is your […]

There are so many things that you spend your time doing as a business owner. You’re the accountant, the sales rep, the social media manager, the designer, the administrator, and the coffee-getter. (We could go on and on and on and on……..) With all of this that you have going on – writing and publishing […]

So you’re scrolling through your Instagram feed, you see a cute photo or graphic and you expand the description to read the full caption.  Which of these captions would make you think, “Oh yeah! I’ve GOT to work with these people,”? OPTION 1: I was able to increase my engagement rate by using this method.  […]