It’s 2023, which means that if you don’t have a digital presence (aka website), then you essentially don’t exist. But guess what? Existing is not nearly enough if you want your website to do what it could be doing, which is acting as the number one selling tool for your brand or business. But to […]

The lack of strategic web copy is more common than you would think, and can be deadly for any startup.

Are you on the brink of launching your startup’s website? Here’s a comprehensive pre-launch plan

Navigating the Terrain: Market Strategy vs. Messaging In business, success hinges not only on the quality of your product or service but also on your ability to effectively communicate its value to the right audience. This is where the distinction between market strategy and messaging becomes crucial. While market strategy involves the overall plan to […]

In the turbo-charged world of startups and high-growth brands, your website isn’t just another page on the internet. It’s your 24/7 virtual HQ, the face of your business — and guess what? It thrives on one thing, and one thing alone – potent brand messaging strategy.

Are you happy with the size of your brand’s email list? Since you’ve landed on our blog, we’re going to bet you’re not quite where you want to be in terms of email marketing contacts. But, no worries! Carter House Copy is here to give you 5 amazing hacks to build your email list and […]

Search Engine Optimization — or, what the cool kids call “SEO.” It takes time to understand the entirety of what SEO is and the impact it can have on your brand’s visibility and credibility — but, in short, SEO is the process of improving your site’s organic traffic and ranking on search engines (think Google, […]

Here at Carter House Copy, we LOVE a good listicle. And we mean LOVE.  Why? Because bulleted lists: Did you enjoy that mini-listicle about why we love listicles? 😉 Lists are appealing to a wide range of audiences due to a number of components, but what we hear most often is how easy they are […]

Ah, the homepage of your website. It’s probably the most important page on your site. It’s what draws users in, communicates your core message and, hopefully, what leads users to become clients. There are a ton of articles out there with tips on what and what not to include on your homepage, but the reality […]

Writing your About page is so much more than giving a brief overview of your or your company’s history. In fact, the About page on your website is one of the four most frequently visited pages on websites, making it crucial to fill yours with impactful content — not just a timeline of how your […]