A startup’s survival hinges on more than just a flashy website or a hefty marketing budget. It’s about a story—a brand story that not only defines who you are but also sets you apart from the noise. In a recent post, we emphasized the critical importance of getting CRYSTAL CLEAR on your messaging. Let’s dive […]

Navigating the Terrain: Market Strategy vs. Messaging In business, success hinges not only on the quality of your product or service but also on your ability to effectively communicate its value to the right audience. This is where the distinction between market strategy and messaging becomes crucial. While market strategy involves the overall plan to […]

If we asked you to rate the effectiveness of your messaging on a scale of 1-5, where would you fall?  If you said 1-4, keep reading… Strong messaging is rooted in a good communications strategy. And that strategy is built on your brand’s core values –– effectively communicating who you are, what you do and […]

Picture this: you’ve got a beautiful photo to post on Instagram and an exciting story behind it you want to share with your followers. There’s just one thing you need to do –– write the caption! If you’re like many of our clients, you get caption-shy every now and then. But, while you may feel […]

Here at Carter House Copy, we LOVE a good listicle. And we mean LOVE.  Why? Because bulleted lists: Did you enjoy that mini-listicle about why we love listicles? 😉 Lists are appealing to a wide range of audiences due to a number of components, but what we hear most often is how easy they are […]

Writing your About page is so much more than giving a brief overview of your or your company’s history. In fact, the About page on your website is one of the four most frequently visited pages on websites, making it crucial to fill yours with impactful content — not just a timeline of how your […]

As your potential clients make their way along the sales journey, they come in contact with your brand through different channels and mediums. The question we want to ask you today is, are you nailing your brand messaging at EVERY touchpoint? If your answer is “Nope” or “How exactly do I do that?” –– keep […]

Let me guess, you clicked on this article hoping you’d find a set word count range for your website copy. Most people think that when we’re given a magic number (say, 1,200 words) it will make content creation easier and help us achieve all of our web copy goals. THINK AGAIN!  We’re here to tell you […]

We get it. You’ve poured hours into a blog or content piece for your business. You’ve worked through the writer’s block, the long-winded sentences and now, voilà! It’s ready to post –– so you think. You’ve crafted a beautiful piece that you’re proud of, but what’s it missing? A kickass title to grab your audience’s attention […]

Have you ever heard of the term active listening? It’s a topic that has TOTALLY transformed our business.  We know, we know! This may seem like a weird thing to say but hear us out, okay? (just easing you into this ear thing already 😉) In the marketing world, we talk a lot about the […]