Are you happy with the size of your brand’s email list? Since you’ve landed on our blog, we’re going to bet you’re not quite where you want to be in terms of email marketing contacts. But, no worries! Carter House Copy is here to give you 5 amazing hacks to build your email list and land your emails in the inboxes of your ideal clients.
5 Amazing Email List Building Hacks
1. Stick to your subject matter and get specific.
When trying to entice potential clients or customers to opt into your email list, you need to tell them exactly what’s in store. Stay away from vague messaging like “Join the newsletter” if you don’t describe what is in the newsletter or email blasts. People are hesitant to give out their personal information — especially their email lists. But, when you can position yourself as a subject matter expert who sends emails with content that will improve their life in some way (e.g., with educational content, entertaining content, etc.), people are more likely to subscribe.
2. Optimize your website and social media channels for email opt-ins.
Let’s say a potential client or customer finds their way to your website or social media and wants to learn more about your brand. Is an opportunity for them to actually hop on your email list accessible? It should be staring them in the face! Optimizing your site and social channels with clear, easy email CTAs is your best bet to grab those emails when viewers are interested in your brand.
3. Slow and steady wins the race — implement the ten-person rule.
Yes, we want your email list to grow as big as possible. But one aspect that many people overlook is the importance of who is on your email list. Monitoring the number of contacts is necessary, but determining that they’re the right contacts is key. It’s easy for us to get caught up in the number and fixate solely on accumulating as many contacts as possible. Instead, focus on getting ten contacts at a time in your target audience that would actually make their way down the sales funnel.
4. Humanize your email list.
Remember your purpose behind these email addresses — to build an ongoing relationship with prospects and customers. This list is more than just a number. As you focus on its growth, remember that you’re communicating to living, breathing humans behind those email addresses. Instead of only worrying about how email contacts you’ve racked up, emphasize building genuine, intentional relationships.
5. Leverage “email-only” benefits and use your email marketing to create a community.
Use your email list to create a community for your brand. By offering up exclusive content, webinars or sales to your online community only, you’re rewarding those on your email list for being there and encouraging others to join.
Patience is required when building up your email list. But, we encourage you to not rush things! Instead, be intentional when applying these 5 amazing hacks to build your email list. Your numbers will grow! Just give it time.
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