Let me guess, you clicked on this article hoping you’d find a set word count range for your website copy. Most people think that when we’re given a magic number (say, 1,200 words) it will make content creation easier and help us achieve all of our web copy goals. THINK AGAIN!  We’re here to tell you […]

Get ready for an unpopular opinion of sorts, okay? Today we’re talking alllll about your navigation menu and we have a feeling some feathers are about to get a little bit ruffled. Here’s why: You need to stop using cutesy and creative page titles in your navigation menu. What exactly are we talking about? Navigation […]

Ok — we’ve got some knowledge to drop on you about how to sell to your audience. Below are our top four sales page hacks you can use to turn those visits to your sales page into dollar signs.  Are you ready for it?  Sales Page Hack #1: Know your people. Yes. We said it […]

Let’s just cut to the chase here, okay? YOU NEED A BLOG. Hear us out — we’re heard alllllll the reasons why people think they don’t need a blog: The market is oversaturated!No one will ever find my blog!I have nothing to say!Do people even read blogs anymore? And it’s true — blogging has changed […]

We bet you’ve never thought about how your blog posts rank on Google. But — how many times have you Googled something and clicked the first or second result that pops up — just because it’s at the top of the search results? And comparatively — how many times have you clicked through to the […]

At Carter House Copy, we LOVE The Bachelor franchise. We’re unashamed of our fandom and try and find a way to work it into every conversation — and that’s what we’re about to do 😉 If The Bachelor has taught us anything, it’s that FIRST IMPRESSIONS MATTER and you know what? Your homepage is your […]

Whether you’re hiring someone to write and design your website or you’re doing it the ol’fashioned DIY way — there are four pages your website must have in order to launch. Here’s our quick little rundown of the website basics we recommend no matter what you’re offering. Website Must Have #1: About Page When people […]

We hate to break it to you, but… Your About Page isn’t really all about you. When you’re trying to write an About Page that ACTUALLY SELLS — the focus of what you’re writing makes a huuuuuge shift from being ABOUT YOU to ABOUT THEM. (And “them”? They’re your dream client or customer. Ideally, your […]

Something we address all the time in website audits is the layout, design and content of the site’s homepage. So often (seriously!) — people will ask, “What makes the perfect homepage?” Gah. LET’S GET IT. Before we even dive in, we usually say some version of this to our client: Think of your homepage as […]

One of the most frequently asked questions we get when it comes to email marketing is, How do get people on my list? The answer? A lead magnet. And if you’re looking for lead magnet ideas — we’ve got you covered. (A lead magnet is just a fancy term for some sort of value-packed resource […]