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Looking for easy-to-implement tricks for building a brand that speaks directly to your ideal client or customer and writing copy that sells?

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If I asked you to rate the effectiveness of your messaging on a scale of 1-5, where would you fall?  If you said 1-4, keep reading… Strong messaging is rooted in a good communications strategy. And that strategy is built on your brand’s core values –– effectively communicating who you are, what you do and […]

Copywriting

​​4 Surefire Ways Poor Messaging Will Drive Your Business into the Ground

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Here at Carter House Copy, we LOVE a good listicle. And we mean LOVE.  via GIPHY Why? Because bulleted lists: combat information overload are more pleasing to read are easier to share Did you enjoy that mini-listicle about why we love listicles? 😉 Lists are appealing to a wide range of audiences due to a […]

Copywriting, Website Tips

6 Sexy Ways to Write Lists People Will Read

person reading blog on laptop

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Ah, the homepage of your website. It’s probably the most important page on your site. It’s what draws users in, communicates your core message and, hopefully, what leads users to become clients. There are a ton of articles out there with tips on what and what not to include on your homepage, but the reality […]

Copywriting

How to Write a Homepage That CONVERTS

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As your potential clients make their way along the sales journey, they come in contact with your brand through different channels and mediums. The question we want to ask you today is, are you nailing your brand messaging at EVERY touchpoint? If your answer is “Nope” or “How exactly do I do that?” –– keep […]

Branding, Copywriting

How to NAIL Your Brand Messaging at EVERY Touchpoint

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Let me guess, you clicked on this article hoping you’d find a set word count range for your website copy. Most people think that when we’re given a magic number (say, 1,200 words) it will make content creation easier and help us achieve all of our web copy goals. THINK AGAIN!  We’re here to tell you […]

Copywriting, Website Tips

How Long Should Web Copy Be? The Answer May Surprise You

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Ok — we’ve got some knowledge to drop on you about how to sell to your audience and we’re giving them away for FREE. Below are our top four sales page hacks you can use to turn those visits to your sales page into dollar signs.  We’re about to blow your mind here.  Are you […]

Copywriting, Website Tips

The ONLY Sales Page Hacks You’ll Ever Need

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There are so many things that you spend your time doing as a business owner. You’re the accountant, the sales rep, the social media manager, the designer, the administrator, and the coffee-getter. (I could go on and on and on and on……..) With all of this that you have going on – writing and publishing […]

Copywriting

3 Reasons to Hire a Copywriter for Your Business (No Matter the Size)

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So you’re scrolling through your Instagram feed, you see a cute photo or graphic and you expand the description to read the full caption.  Which of these captions would make you think, “Oh yeah! I’ve GOT to work with these people,”? OPTION 1: I was able to increase my engagement rate by using this method.  […]

Copywriting

3 Tips to Writing Conversational Copy (that SELLS)

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