If I asked you to rate the effectiveness of your messaging on a scale of 1-5, where would you fall?  If you said 1-4, keep reading… Strong messaging is rooted in a good communications strategy. And that strategy is built on your brand’s core values –– effectively communicating who you are, what you do and […]

Here at Carter House Copy, we LOVE a good listicle. And we mean LOVE.  via GIPHY Why? Because bulleted lists: combat information overload are more pleasing to read are easier to share Did you enjoy that mini-listicle about why we love listicles? 😉 Lists are appealing to a wide range of audiences due to a […]

Ah, the homepage of your website. It’s probably the most important page on your site. It’s what draws users in, communicates your core message and, hopefully, what leads users to become clients. There are a ton of articles out there with tips on what and what not to include on your homepage, but the reality […]

As your potential clients make their way along the sales journey, they come in contact with your brand through different channels and mediums. The question we want to ask you today is, are you nailing your brand messaging at EVERY touchpoint? If your answer is “Nope” or “How exactly do I do that?” –– keep […]

Let me guess, you clicked on this article hoping you’d find a set word count range for your website copy. Most people think that when we’re given a magic number (say, 1,200 words) it will make content creation easier and help us achieve all of our web copy goals. THINK AGAIN!  We’re here to tell you […]

Ok — we’ve got some knowledge to drop on you about how to sell to your audience and we’re giving them away for FREE. Below are our top four sales page hacks you can use to turn those visits to your sales page into dollar signs.  We’re about to blow your mind here.  Are you […]

There are so many things that you spend your time doing as a business owner. You’re the accountant, the sales rep, the social media manager, the designer, the administrator, and the coffee-getter. (I could go on and on and on and on……..) With all of this that you have going on – writing and publishing […]

So you’re scrolling through your Instagram feed, you see a cute photo or graphic and you expand the description to read the full caption.  Which of these captions would make you think, “Oh yeah! I’ve GOT to work with these people,”? OPTION 1: I was able to increase my engagement rate by using this method.  […]