Writing your About page is so much more than giving a brief overview of your or your company’s history. In fact, the About page on your website is one of the four most frequently visited pages on websites, making it crucial to fill yours with impactful content — not just a timeline of how your […]

As your potential clients make their way along the sales journey, they come in contact with your brand through different channels and mediums. The question we want to ask you today is, are you nailing your brand messaging at EVERY touchpoint? If your answer is “Nope” or “How exactly do I do that?” –– keep […]

Let me guess, you clicked on this article hoping you’d find a set word count range for your website copy. Most people think that when we’re given a magic number (say, 1,200 words) it will make content creation easier and help us achieve all of our web copy goals. THINK AGAIN!  We’re here to tell you […]

We get it. You’ve poured hours into a blog or content piece for your business. You’ve worked through the writer’s block, the long-winded sentences and now, voilà! It’s ready to post –– so you think. You’ve crafted a beautiful piece that you’re proud of, but what’s it missing? A kickass title to grab your audience’s attention […]

Have you ever heard of the term active listening? It’s a topic that has TOTALLY transformed our business.  We know, we know! This may seem like a weird thing to say but hear us out, okay? (just easing you into this ear thing already 😉) In the marketing world, we talk a lot about the […]

Get ready for an unpopular opinion of sorts, okay? Today we’re talking alllll about your navigation menu and we have a feeling some feathers are about to get a little bit ruffled. Here’s why: You need to stop using cutesy and creative page titles in your navigation menu. What exactly are we talking about? Navigation […]

Ok — we’ve got some knowledge to drop on you about how to sell to your audience. Below are our top four sales page hacks you can use to turn those visits to your sales page into dollar signs.  Are you ready for it?  Sales Page Hack #1: Know your people. Yes. We said it […]

Let’s just cut to the chase here, okay? YOU NEED A BLOG. Hear us out — we’re heard alllllll the reasons why people think they don’t need a blog: The market is oversaturated!No one will ever find my blog!I have nothing to say!Do people even read blogs anymore? And it’s true — blogging has changed […]

We bet you’ve never thought about how your blog posts rank on Google. But — how many times have you Googled something and clicked the first or second result that pops up — just because it’s at the top of the search results? And comparatively — how many times have you clicked through to the […]

We’ve all been there. You open up a fresh Google Doc with the expectation of writing knockout copy and then it hits you like a ton of overripe avocados (because we ALL hate those, right?): WRITER’S BLOCK.  Sure —there may not be a way to completely avoid this dreaded place of UN-inspiration… but we do […]