Let’s just cut to the chase here, okay? YOU NEED A BLOG.
Hear us out — we’re heard alllllll the reasons why people think they don’t need a blog:
The market is oversaturated!
No one will ever find my blog!
I have nothing to say!
Do people even read blogs anymore?
And it’s true — blogging has changed a lot over the years.
And, yes, there are so many more than there used to be.
But when things change, you adapt.
And just because there are a lot of them out there doesn’t mean that your voice isn’t one that should be heard.
Looking to write blogs that actually get read? Keep reading.
1. Write blogs that are short and sweet.
We should probably just leave it there – but we’ll elaborate just a little! Get straight to the point! Don’t make people scroll forever to get to the meat of your post.
With more blogs out there – people move on quickly if they don’t feel like they’re getting instant gratification or value from your post. So — you’ll want to get straight to the point before it’s too late.
If you feel like you have more to say on a topic — leverage that and turn it into a series of multiple posts. Or find other ways to talk about the same topic — film an IGTV or a vlog, draft an email sequence, or record a podcast. (Hello, repurposing content!)
2. Build in keywords naturally.
If you’re doing it right and following our tips for writing blogs that rank on Google, the hope is that someone’s arrived at your blog by typing a question into Google. For example, our hope with this blog is that someone Googled, How to write blogs people read — and that our blog was on the first page of Google Search Results. (See what we did there? 😉 )
To boil it down simply — when you include relevant keywords in your blog post (i.e., key phrases that people may Google relevant to your brand or area of expertise), you increase the likelihood that Google will show your blog as a result in the Google Search Results.
Now we don’t mean throwing in random keywords just to rank on Google, we are specifically talking about the inclusion of thoughtful and intentional writing that naturally incorporates your keywords into your blogs.
How do you do this? Find other (common) ways to say the same thing. And do a little keyword research using some of the free keyword research tools out there. (We talk more about this in our blog post here.)
Beginner keywords are searched more than advanced keywords so do a little research on your niche and find the best keywords to use to beef up your post.
3. Write blogs that answer questions.
Beginner content gets 3.68x more SEO traffic than advanced content. People are searching for basic answers to their basic questions.
Keep “how to” phrasing in mind when you’re writing your blog posts and thinking through what questions to answer. If you know your ideal client/customer well enough — odds are that you know what people want to know more about in your business. Leverage this to create content that is beneficial to your customers and clients.
Simply put: Your blog posts should answer the most common questions surrounding your business.
Want to connect with a strategic marketing partner who understands brand messaging and reaching your audience? Book a free Discovery Call with Carter House Copy today.