A startup’s survival hinges on more than just a flashy website or a hefty marketing budget. It’s about a story—a brand story that not only defines who you are but also sets you apart from the noise. In a recent post, we emphasized the critical importance of getting CRYSTAL CLEAR on your messaging. Let’s dive […]

Navigating the Terrain: Market Strategy vs. Messaging In business, success hinges not only on the quality of your product or service but also on your ability to effectively communicate its value to the right audience. This is where the distinction between market strategy and messaging becomes crucial. While market strategy involves the overall plan to […]

Search Engine Optimization — or, what the cool kids call “SEO.” It takes time to understand the entirety of what SEO is and the impact it can have on your brand’s visibility and credibility — but, in short, SEO is the process of improving your site’s organic traffic and ranking on search engines (think Google, […]

Writing your About page is so much more than giving a brief overview of your or your company’s history. In fact, the About page on your website is one of the four most frequently visited pages on websites, making it crucial to fill yours with impactful content — not just a timeline of how your […]

Let me guess, you clicked on this article hoping you’d find a set word count range for your website copy. Most people think that when we’re given a magic number (say, 1,200 words) it will make content creation easier and help us achieve all of our web copy goals. THINK AGAIN!  We’re here to tell you […]

We hate to break it to you, but… Your About Page isn’t really all about you. When you’re trying to write an About Page that ACTUALLY SELLS — the focus of what you’re writing makes a huuuuuge shift from being ABOUT YOU to ABOUT THEM. (And “them”? They’re your dream client or customer. Ideally, your […]