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Search Engine Optimization. (Or as us cool kids call it, SEO 😉) It takes time to understand the entirety of what SEO is and what it has to offer. But, in short, SEO is the process of improving your site’s organic traffic and ranking on search engines (think Google, Bing and YouTube). To do this, […]

Website Tips

3 SEO Tips You Can Start Using TODAY

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Writing your About page is so much more than giving a brief overview of your or your company’s history. In fact, the About page on your website is one of the four most frequently visited pages on websites, making it crucial to fill yours with impactful content — not just a timeline of how your […]

Copywriting, Website Tips

5 Mistakes to Avoid When Writing Your About Page

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Let me guess, you clicked on this article hoping you’d find a set word count range for your website copy. Most people think that when we’re given a magic number (say, 1,200 words) it will make content creation easier and help us achieve all of our web copy goals. THINK AGAIN!  We’re here to tell you […]

Copywriting, Website Tips

How Long Should Web Copy Be? The Answer May Surprise You

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I hate to break it to you, sis, but you know I like to shoot straight: Your About Page isn’t really all about you. When you’re trying to write an About Page that ACTUALLY SELLS — the focus of what you’re writing makes a huuuuuge shift from being ABOUT YOU to ABOUT THEM. (And “them”? […]

Copywriting, Website Tips

How to Write an About Page that Converts


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