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THE STARTUP MARKETER BLOG

Looking for easy-to-implement tricks for building a marketing strategy for your startup that maximizes your ROI for every dollar spent?

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Startup founders — you’ve got a groundbreaking product or service ready to launch into the world, but how do you ensure it reaches the right people?  Your target audience guides your marketing efforts. By defining who your ideal customers are and identifying their pain points, you can better tailor marketing messaging and strategies to effectively […]

Early Stage Startups

Target Audience 101: How to Identify Your Target Audience (And Communicate with Them!)

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Launching a startup is difficult. While you’re working diligently to promote your brand and boost awareness and sales, resources are often scarce, and every penny counts.  To effectively execute and maintain marketing efforts, measuring Return on Investment (ROI) is not just important—it’s crucial. Below, we’ll cover the significance of measuring marketing ROI for startups and […]

Early Stage Startups

Cracking the Code: A Startup’s Guide to Marketing ROI Measurement on a Shoestring Budget

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As a startup founder with a few years under your belt, you’re probably beginning to shift your focus from establishing your brand to growing your brand. First, we want to say congratulations! Getting your startup to a place where it’s ready to scale up is a huge accomplishment, and one we encourage all startups to […]

Growth Stage, Marketing Strategy

Scaling Startup Marketing Efforts: Challenges in Maintaining Quality

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As a startup founder – you know how challenging the high-stakes path to both profitability and scalability is. You fully understand how each and every decision can pivot the path to success or failure — and you know that a serious driver of your startup’s growth is a strategic, powerful startup marketing strategy.  Your early-stage […]

Early Stage Startups, Marketing Strategy

Startup Marketing Strategies & ROI 

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As a startup founder, you know what wearing multiple hats is like. You are your startup’s CEO, COO, CTO, CFO… the list goes on. And while those roles may come a bit easier to you — one challenge we consistently see startup founders face is stepping into the role of CMO – Chief Marketing Officer. […]

Early Stage Startups

Startup Marketing 101: Marketing Resources for Founders

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Yes, there are countless challenges that can arise across channels when it comes to running a business. But sometimes Occam’s Razor rings true: “The simplest solution is almost always the best.” And by that, we mean messaging. In this blog, we’ll explore the very real complexities surrounding marketing issues, and we’ll take a deep dive […]

Branding, Marketing Strategy

Decoding Marketing Challenges: Tackling Root Causes

the hands of someone talking in a meeting in front of a laptop

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As a founder navigating the rollercoaster of startup life, you understand the pivotal role that an effective startup marketing strategy plays in the success of your business. However, the reality is that not every startup can afford a full-fledged, in-house marketing team. And honestly, depending on where you are in your business — you may […]

Early Stage Startups, Marketing Strategy

Marketing for Startups: How to Bootstrap Your Marketing Strategy

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High-growth brands aren’t just companies that shoot to the top briefly; they are the brands that consistently lead the pack. Let’s dive into what sets these brands apart. From a marketing perspective, high-growth brands have a unique set of strategic needs to both remain at the top and continue to differentiate and expand. The Anatomy […]

Growth Stage, Marketing Strategy

What is a High-Growth Brand? (And how to become one.)

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