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THE STARTUP MARKETER BLOG

Looking for easy-to-implement tricks for building a marketing strategy for your startup that maximizes your ROI for every dollar spent?

Pour a drink and click around.

When establishing your startup’s brand, many elements need to be considered. From identifying your target audience and startup brand messaging strategy to developing your visual identity and digital presence — it can seem like there are endless decisions to be made. And in some ways — well, this is kind of true. But the payoff […]

Early Stage Startups

Startup Brand Messaging Strategy in 5 Steps 

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Let’s face it: Marketing can make or break your early stage startup. It’s 2024 — and having a strategic and strong online presence isn’t just a bonus, it’s a necessity for startups fighting to make their mark and scale. With many routes to take, from social platforms to paid advertising and SEO, navigating marketing for […]

Branding, Early Stage Startups, Marketing Strategy

Marketing for Early Stage Startups

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Yes, there are countless challenges that can arise across channels when it comes to running a business. But sometimes Occam’s Razor rings true: “The simplest solution is almost always the best.” And by that, we mean messaging. In this blog, we’ll explore the very real complexities surrounding marketing issues, and we’ll take a deep dive […]

Branding, Marketing Strategy

Decoding Marketing Challenges: Tackling Root Causes

the hands of someone talking in a meeting in front of a laptop

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In the turbo-charged world of startups and high-growth brands, your website isn’t just another page on the internet. It’s your 24/7 virtual HQ, the face of your business — and guess what? It thrives on one thing, and one thing alone – potent brand messaging strategy.

Branding, Copywriting, Marketing Strategy, Website Tips

Unleash Your Startup’s Website Potential with THIS Game-Changer

clear brand messaging strategy for your startup website

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If we asked you to rate the effectiveness of your messaging on a scale of 1-5, where would you fall?  If you said 1-4, keep reading… Strong messaging is rooted in a good communications strategy. And that strategy is built on your brand’s core values –– effectively communicating who you are, what you do and […]

Copywriting, Marketing Strategy

​​4 Surefire Ways Poor Messaging Will Drive Your Business into the Ground

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When you first start out your brand or business — it’s so easy to get swept up in the hubbub of the launch and overlook some of the strategic basics of your offer. (Like putting in the hard work of identifying and really knowing your ideal client.) Can anyone relate? That’s why when we onboard […]

Branding, Copywriting

Why REALLY Knowing Your Ideal Client Matters

girl in front of chalkboard wall with ipad

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