Let’s call a spade a spade here, okay? By now you know that you need an email list — but you may be wondering what the heck people mean when they say, “Just serve your email list.” It’s well-meaning advice that is just… well, not helpful. It’s the marketing equivalent of telling an exhausted and […]

These days it seems like everyone and their mama is telling you to focus on email list building. Everywhere you look — someone’s telling you to build, grow and serve an email list. The advice? We love it. We share it nonstop (solicited or not 🤪) and we’re constantly telling our clients to hop on […]

If you’ve done any research about website conversion rates and stumbled across the term (or abbreviation) UX and you’re not a UX designer — chances are, your head spun a little bit. UX — or User Experience — refers to the process of designing, in this case a website, with the end user’s experience in […]