When you first start out your brand or business — it’s so easy to get swept up in the hubbub of the launch and overlook some of the strategic basics of your offer. (Like putting in the hard work of identifying and really knowing your ideal client.) Can anyone relate? That’s why when we onboard […]

One of the most frequently asked questions we get when it comes to email marketing is, How do get people on my list? The answer? A lead magnet. And if you’re looking for lead magnet ideas — we’ve got you covered. (A lead magnet is just a fancy term for some sort of value-packed resource […]

Email marketing — gah! Does the phrase itself just make you cringe? The thought of regularly emailing your email list shouldn’t feel as intimidating as the idea of asking for a raise. SERIOUSLY. But if that’s how you feel, have no fear. This list of 5 absolutely crucial email marketing tips to remember when emailing […]