Navigating the Terrain: Market Strategy vs. Messaging In business, success hinges not only on the quality of your product or service but also on your ability to effectively communicate its value to the right audience. This is where the distinction between market strategy and messaging becomes crucial. While market strategy involves the overall plan to […]

Search Engine Optimization — or, what the cool kids call “SEO.” It takes time to understand the entirety of what SEO is and the impact it can have on your brand’s visibility and credibility — but, in short, SEO is the process of improving your site’s organic traffic and ranking on search engines (think Google, […]

Get ready for an unpopular opinion of sorts, okay? Today we’re talking alllll about your navigation menu and we have a feeling some feathers are about to get a little bit ruffled. Here’s why: You need to stop using cutesy and creative page titles in your navigation menu. What exactly are we talking about? Navigation […]

We hate to break it to you, but… Your About Page isn’t really all about you. When you’re trying to write an About Page that ACTUALLY SELLS — the focus of what you’re writing makes a huuuuuge shift from being ABOUT YOU to ABOUT THEM. (And “them”? They’re your dream client or customer. Ideally, your […]