Search Engine Optimization. (Or as us cool kids call it, SEO 😉) It takes time to understand the entirety of what SEO is and what it has to offer. But, in short, SEO is the process of improving your site’s organic traffic and ranking on search engines (think Google, Bing and YouTube). To do this, […]

Alright, boo. Get ready for an unpopular opinion of sorts, okay? Today we’re talking alllll about your navigation menu and I have a feeling some feathers are about to get a little bit ruffled. Here’s why: You need to stop using cutesy and creative page titles in your navigation menu. If I had a nickel […]

I hate to break it to you, sis, but you know I like to shoot straight: Your About Page isn’t really all about you. When you’re trying to write an About Page that ACTUALLY SELLS — the focus of what you’re writing makes a huuuuuge shift from being ABOUT YOU to ABOUT THEM. (And “them”? […]

From where I sit (after doing website audit after website audit), when it comes to websites, people usually run into one of two problems: They don’t know where to start — so they just don’t. They build a website based off what they know about websites/their brand and when it doesn’t perform well or accomplish […]

I say this all the time — but think of your homepage as the cover that everyone judges your book by. And the suuuuuuper harsh truth about how long it takes for one of your site visitors to form an opinion on your website? Just 1/10th of a second. (That’s .05 seconds to be exact!) […]