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THE STARTUP MARKETER BLOG

Looking for easy-to-implement tricks for building a marketing strategy for your startup that maximizes your ROI for every dollar spent?

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Alright, boo. Get ready for an unpopular opinion of sorts, okay? Today we’re talking alllll about your navigation menu and I have a feeling some feathers are about to get a little bit ruffled. Here’s why: You need to stop using cutesy and creative page titles in your navigation menu. If I had a nickel […]

Website Tips

The Case for a Boring Navigation Menu

Girl in pink pants looking at laptop on white bedspread

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At Diana P. Carter Co, we LOVE The Bachelor franchise. We’re unashamed of our fandom and try and find a way to work it into every conversation — and that’s what we’re about to do 😉 via GIPHY If The Bachelor has taught us anything, it’s that FIRST IMPRESSIONS MATTER and you know what? Your […]

Copywriting, Website Tips

4 Questions Your Homepage NEEDS to Answer

Diana P. Carter sitting against white brick wall with laptop in Charlotte, NC

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Right before Christmas, I put out a call for response and asked for a few brave souls to volunteer to let me audit their brand’s homepage for free in exchange for them letting me use the audit on my website and social media. I was blown away by the response and ended up choosing three […]

Website Tips

A 3-Minute Homepage Audit

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