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Alright, boo. Get ready for an unpopular opinion of sorts, okay? Today we’re talking alllll about your navigation menu and I have a feeling some feathers are about to get a little bit ruffled. Here’s why: You need to stop using cutesy and creative page titles in your navigation menu. If I had a nickel […]

Website Tips

The Case for a Boring Navigation Menu

Girl in pink pants looking at laptop on white bedspread

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At Diana P. Carter Co, we LOVE The Bachelor franchise. We’re unashamed of our fandom and try and find a way to work it into every conversation — and that’s what we’re about to do 😉 via GIPHY If The Bachelor has taught us anything, it’s that FIRST IMPRESSIONS MATTER and you know what? Your […]

Copywriting, Website Tips

4 Questions Your Homepage NEEDS to Answer

Diana P. Carter sitting against white brick wall with laptop in Charlotte, NC

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Right before Christmas, I put out a call for response and asked for a few brave souls to volunteer to let me audit their brand’s homepage for free in exchange for them letting me use the audit on my website and social media. I was blown away by the response and ended up choosing three […]

Website Tips

A 3-Minute Homepage Audit

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I say this all the time — but think of your homepage as the cover that everyone judges your book by. And the suuuuuuper harsh truth about how long it takes for one of your site visitors to form an opinion on your website? Just 1/10th of a second. (That’s .05 seconds to be exact!) […]

Copywriting, Website Tips

3 Changes to Make to Your Homepage RIGHT NOW

woman at laptop

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