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THE STARTUP MARKETER BLOG

Looking for easy-to-implement tricks for building a marketing strategy for your startup that maximizes your ROI for every dollar spent?

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Get ready for an unpopular opinion of sorts, okay? Today we’re talking alllll about your navigation menu and we have a feeling some feathers are about to get a little bit ruffled. Here’s why: You need to stop using cutesy and creative page titles in your navigation menu. What exactly are we talking about? Navigation […]

Website Tips

The Case for a Boring Navigation Menu

Girl in pink pants looking at laptop on white bedspread

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At Carter House Copy, we LOVE The Bachelor franchise. We’re unashamed of our fandom and try and find a way to work it into every conversation — and that’s what we’re about to do 😉 If The Bachelor has taught us anything, it’s that FIRST IMPRESSIONS MATTER and you know what? Your homepage is your […]

Copywriting, Website Tips

4 Questions Your Homepage NEEDS to Answer

Diana P. Carter sitting against white brick wall with laptop in Charlotte, NC

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