Your brand strategy is vital to your business’ success. Without it, you won’t have much to help you stand out in your market. Your brand is your business’ customer-facing identity. It’s how consumers view your business, products and services. A brand isn’t created overnight. It takes creativity, brainstorming and time to build an effective brand […]

Picture this: You’ve been working with a new copywriter, everything is going great! Or so you thought. You received your first piece of copy from them and while it’s well-written, it just doesn’t quite sound like you.  Or maybe this… You finally hired a graphic designer! Yay for delegating! You get some graphics back and […]

When you first start out your brand or business — it’s so easy to get swept up in the hubbub of the launch and overlook some of the strategic basics of your offer. (Like putting in the hard work of identifying and really knowing your ideal client.) Can anyone relate? via GIPHY That’s why when […]