Looking for easy-to-implement tricks for building a brand that speaks directly to your ideal client or customer and writing copy that sells?
I hate to break it to you, sis, but you know I like to shoot straight: Your About Page isn’t really all about you. When you’re trying to write an About Page that ACTUALLY SELLS — the focus of what you’re writing makes a huuuuuge shift from being ABOUT YOU to ABOUT THEM. (And “them”? […]