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THE STARTUP MARKETER BLOG

Looking for easy-to-implement tricks for building a marketing strategy for your startup that maximizes your ROI for every dollar spent?

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Establishing your startup’s distinct brand identity is not just about having a flashy logo or catchy slogan. It’s about creating a lasting impression that resonates with your audience, sets you apart from competitors and ultimately drives customer loyalty.  Below, we dive into three essential startup branding strategies for crafting a brand identity that stands out, […]

Branding, Early Stage Startups

Startup Branding: How to Craft Your Startup Brand Identity

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As a startup founder, you know what wearing multiple hats is like. You are your startup’s CEO, COO, CTO, CFO… the list goes on. And while those roles may come a bit easier to you — one challenge we consistently see startup founders face is stepping into the role of CMO – Chief Marketing Officer. […]

Early Stage Startups

Startup Marketing 101: Marketing Resources for Founders

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Congratulations! You’re officially a Founder. You’ve worked hard to bring your vision to life — and now? You’re STUCK when it comes to marketing. Marketing can be a tricky aspect of your business to navigate — but it doesn’t have to be the nagging weight on your shoulders you just can’t seem to shake, especially […]

Branding, Early Stage Startups

How to Market Your Startup: A Guide for Early-Stage Founders

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What do you do when you get customer feedback? Do you bask in the compliments and avoid negative comments? Well, remember that Minimum Viable Product (MVP) you proudly launched? It’s time for its glow-up, and customer feedback is the key to its transformation. Overlooking customer feedback is a perilous misstep that can have far-reaching consequences. […]

Marketing Strategy

Prioritizing Customer Feedback

Reading client feedback

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