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Looking for easy-to-implement tricks for building a brand that speaks directly to your ideal client or customer and writing copy that sells?

Pour a drink and click around.

Have you ever heard of the term active listening? My husband and I first learned about it in our pre-marital counseling and it’s served us incredibly well in our marriage. But you know what else? It’s TOTALLY transformed my business too.  I know, I know! This may seem like a weird thing to say but […]


Learning to Write with Your Ears

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When you first start out your brand or business — it’s so easy to get swept up in the hubbub of the launch and overlook some of the strategic basics of your offer. (Like putting in the hard work of identifying and really knowing your ideal client.) Can anyone relate? via GIPHY That’s why when […]

Branding, Copywriting

Why REALLY Knowing Your Ideal Client Matters

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