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Writing your About page is so much more than giving a brief overview of your or your company’s history. In fact, the About page on your website is one of the four most frequently visited pages on websites, making it crucial to fill yours with impactful content — not just a timeline of how your […]

Copywriting, Website Tips

5 Mistakes to Avoid When Writing Your About Page

laptop, journal and glasses sitting on table

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I hate to break it to you, sis, but you know I like to shoot straight: Your About Page isn’t really all about you. When you’re trying to write an About Page that ACTUALLY SELLS — the focus of what you’re writing makes a huuuuuge shift from being ABOUT YOU to ABOUT THEM. (And “them”? […]

Copywriting, Website Tips

How to Write an About Page that Converts

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