Roamly Getaways: Crafting a Luxury Outdoor Escape with a Scalable Brand & Digital Presence
GTM Strategy | Naming, Brand Identity + Brand Messaging | Web Design | Copywriting
THE CLIENT
Roamly Getaways is a high-end vacation rental brand based in North Carolina, specializing in design-forward stays that offer guests a refined yet immersive experience in nature. With a flagship property featuring luxury homes and fully renovated Airstreams near Brevard and Asheville, Roamly Getaways is built for travelers seeking reconnection, relaxation, and adventure.
The brand is rooted in creating seamless, high-touch guest experiences that blend boutique hotel quality with the freedom of a wilderness retreat.
THE CHALLENGE
Co-founder, Caroline Lewis, and her team had a vision to develop a scalable hospitality brand that could grow beyond North Carolina without being tied to a specific geographic location. However, several challenges stood in the way:
Brand Identity & Naming: Suggested names lacked scalability and didn’t fully reflect the aspirational, nature-inspired experience they wanted to convey. They needed a name and brand identity that would differentiate them from competitors while remaining adaptable for future expansion.
Messaging & Positioning: They needed to define their voice and messaging in a way that spoke to a broad audience—not just outdoor adventurers, but also solo travelers, couples, and groups looking for a curated escape.
Visual Brand Development: The brand needed a strong, cohesive visual identity that embodied “elevated outdoors”—luxurious, yet rugged and approachable.
Web Design & SEO-Optimized Copy: While they planned to list on Airbnb and VRBO, Roamly Getaways wanted to prioritize direct bookings through their website. This required an engaging website design paired with conversion-focused, SEO-driven copy.
THE SOLUTION
To position Roamly Getaways as a premier hospitality brand, we developed a comprehensive branding, messaging, and website strategy that emphasized quality, uniqueness, and the seamless guest experience.
1. Brand Strategy & Naming
Conducted a deep-dive discovery session to understand long-term business goals, guest personas, and market positioning.
Developed the name Roamly Getaways to convey a sense of movement, exploration, and intentional relaxation—without geographic limitations.
Crafted a brand positioning statement that emphasized "Unrivaled Excellence," "Exceptional Attention to Detail," and "Custom, Bespoke Experiences."
Created a brand messaging framework designed to resonate with modern travelers who value both adventure and indulgence.
2. Visual Identity & Brand Design
Designed a sophisticated yet outdoorsy brand identity that balanced high-end boutique aesthetics with rugged elegance.
Developed a custom logo suite with refined typography, organic movement in the lettering, and a versatile wordmark adaptable for future expansion.
Curated a nature-inspired color palette with rich, earthy tones, evoking warmth, sophistication, and the freedom of the outdoors.
Created branded patterns and design elements to be used across digital and print collateral, maintaining consistency across all touchpoints.
3. Web Design & SEO-Optimized Copy
Designed the website wireframes to prioritize user experience, ease of navigation, and direct booking conversions.
Wrote SEO-driven web copy for all pages, including:
Homepage: Clear brand positioning with engaging, benefit-driven messaging.
About Page: Storytelling that highlights the team’s passion for hospitality and the brand’s unique approach to curated stays.
Properties Page: Persuasive descriptions for each rental, emphasizing the luxury-meets-nature experience.
Things to Do Page: SEO-optimized content featuring top local attractions, hiking trails, breweries, and dining recommendations.
FAQ & Group Rentals Pages: Clear, informative sections designed to reduce booking friction and answer common guest inquiries.
Integrated strong call-to-actions throughout the site to drive direct bookings and increase engagement.
Through a cohesive brand identity, strategic messaging, and a well-designed web presence, Roamly Getaways successfully launched with a strong foundation for long-term scalability. The refined brand positioning now sets them apart in the competitive vacation rental space, ensuring they attract the right guests while optimizing their marketing efforts for future growth.
