Lauren Magenta: A Bold Rebrand to Match a Powerhouse Client
Brand Identity + Brand Messaging | Copywriting | Web Design + Development |
THE CLIENT
Lauren Magenta is an expert storyteller, video producer, and serial entrepreneur. With a career spanning nearly two decades, she has worked with top brands like Sparkling Ice, HiLine Coffee, Headspace, FAGE Yogurt, Dove Chocolate, Daily Harvest, Clearblue, and Braun. Before launching her own media company, Magenta Media, Lauren learned the ropes at Martha Stewart Living, Refinery29, and Spoon University, specializing in video production and brand storytelling.
In 2023, Lauren launched Own Your Brand, a six-week group mentorship program designed to package her extensive video production experience into doable strategies for women-owned small businesses. Through Own Your Brand, Lauren helps entrepreneurs harness the power of social storytelling to grow their brands, expand their reach, and drive revenue.
THE CHALLENGE
In Fall 2024, Lauren approached Carter House Copy with a clear objective: she needed compelling, strategic copy for her website — specifically for Own Your Brand — that could scale her business.
At the time, she was preparing for a major milestone — being featured by Google Workspace as a top-tier user using the platform to run her business. With just two weeks before this high-visibility moment, Lauren needed a brand and digital presence that matched the caliber (and energy!) of her work.
Our initial assessment of Lauren’s brand presence revealed a disconnect:
Her visual identity wasn’t resonating with her ideal audience — specifically as she tried to position three major “brands” at once (e.g., Lauren Magenta, Magenta Media and Own Your Brand).
Her website messaging was unclear and confusing — making it hard to tell how to work with her and how her three “brands” functioned together.
The structure of her website made it difficult for potential clients to navigate and engage with her offerings.
All these factors combined to create a brand presence that wasn’t landing with her audience, despite the incredible work she was doing. Lauren needed a solution — and fast.
THE PROCESS
Despite the two-week turnaround — our team didn’t skimp on our onboarding process. We started with an in-depth intake session, listening closely to Lauren’s goals, challenges, and vision. Then, we conducted a 360º analysis of her brand, messaging, and website architecture.
We quickly identified that Lauren needed more than just a new landing page — she needed a full rebrand, including:
A refined visual identity that better reflected her high-energy, dynamic personality (think shot of espresso, not cup of tea).
Clear, compelling messaging that instantly communicated her value and made it easy for potential clients to understand how to work with her.
A streamlined website that eliminated confusion and showcased her three core offerings in an intuitive, user-friendly way.
Over the course of two weeks, we executed:
Our proprietary brand intake process, diving deep into Lauren’s target audience’s pain points, aspirations, and decision-making factors. We identified the exact messaging gaps that were preventing conversions and crafted a more direct, engaging, and persuasive brand narrative.
A complete brand refresh, ensuring her visual identity aligned with her high-energy, action-oriented style. The new branding infused vibrancy and confidence, making her presence more magnetic and authoritative in her space.
A full website overhaul, restructuring the site to be intuitive, user-friendly, and strategically designed to guide potential clients toward taking action. Every touchpoint now reinforces clarity—outlining her three core services in a way that makes it effortless to understand how to work with her.
Messaging refinement for clarity and conversion, rewriting every aspect of her site’s copy to make it sharp, engaging, and tailored to her audience's needs. We aligned her positioning directly with client pain points—clearly defining the transformation Own Your Brand offers and making the next steps obvious.
THE SOLUTION
The new brand is bolder, more modern, and high-energy, aligning with Lauren’s full-throttle personality and making an immediate impact.
The color palette has been refined for greater contrast and impact, with Magenta (#D83F7D) as the signature power color—making the brand feel dynamic and unmistakable.
Typography choices are cleaner and more structured, ensuring messaging is easy to read and visually compelling across digital and print formats.
The logo system is more cohesive, with distinct variations for primary, secondary, and submark logos, creating consistency across all brand touchpoints.
The website experience is more intuitive, with clear navigation, structured content flow, and action-oriented messaging that guides potential clients toward engagement and conversion.
The brand promise is now sharper and more direct, reinforcing Lauren’s expertise, articulating her value proposition with precision, and positioning Own Your Brand as a leader in digital storytelling for entrepreneurs.
LAUREN’S WORDS
“Diana is the whole package. Not only is she an honest, hard-working, incredible woman. But when you work with her team you know she's on your team. I came to her at a busy time during my business, where I was about to get a big push from a Google —I needed a website with better communication of my offerings and a better flow. Not only one game is able to handle this big task. She accomplished it at a record speed.
Diana went above... above and beyond with me. During my brand audit she presented me with an honest review of my branding. As a personal brand this matters. She made a few very valid points and was able to churn out a branding bundle with her team that was more on-brand than I even realized I needed.
She is an expert at communication, flow and messaging, and she looks at your brand from a complete 360 perspective. Able to give honest, impactful, and tangible advice.
After working with Diana, I got an email from a young woman who wanted to hire me for my services. I asked how she found me. Oh, the old-fashioned way, through Google your website popped up! That never happened before working with her. Everyone has been a personal referral! THANK YOU CARTER HOUSE COPY!!!”
