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THE STARTUP MARKETER BLOG

Looking for easy-to-implement tricks for building a marketing strategy for your startup that maximizes your ROI for every dollar spent?

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You’re a startup founder with a clear mission, yet your message isn’t hitting home with your ideal customer. Despite all efforts, there’s a disconnect.  The solution? Crafting the perfect buyer persona. The critical question then becomes: How do you truly connect with your startup’s target audience, grasping their motivations, desires, and frustrations? This is where […]

Branding, Early Stage Startups

Buyer Personas for Startups: The What, Why and How

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Establishing your startup’s distinct brand identity is not just about having a flashy logo or catchy slogan. It’s about creating a lasting impression that resonates with your audience, sets you apart from competitors and ultimately drives customer loyalty.  Below, we dive into three essential startup branding strategies for crafting a brand identity that stands out, […]

Branding, Early Stage Startups

Startup Branding: How to Craft Your Startup Brand Identity

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As a startup founder, you know what wearing multiple hats is like. You are your startup’s CEO, COO, CTO, CFO… the list goes on. And while those roles may come a bit easier to you — one challenge we consistently see startup founders face is stepping into the role of CMO – Chief Marketing Officer. […]

Early Stage Startups

Startup Marketing 101: Marketing Resources for Founders

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Startup Founders: This one’s for you. Today, we’re diving into the world of outsourcing marketing — a true game-changer for startups aiming to make a big mark in their industry.  You probably already know why outsourcing is crucial, but what about the key metrics and KPIs that should be on every founder’s radar? Keep reading […]

Early Stage Startups

Outsourcing Marketing: A Startup’s Guide to Metrics That Matter

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Congratulations! You’re officially a Founder. You’ve worked hard to bring your vision to life — and now? You’re STUCK when it comes to marketing. Marketing can be a tricky aspect of your business to navigate — but it doesn’t have to be the nagging weight on your shoulders you just can’t seem to shake, especially […]

Branding, Early Stage Startups

How to Market Your Startup: A Guide for Early-Stage Founders

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Yes, there are countless challenges that can arise across channels when it comes to running a business. But sometimes Occam’s Razor rings true: “The simplest solution is almost always the best.” And by that, we mean messaging. In this blog, we’ll explore the very real complexities surrounding marketing issues, and we’ll take a deep dive […]

Branding, Marketing Strategy

Decoding Marketing Challenges: Tackling Root Causes

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As a founder navigating the rollercoaster of startup life, you understand the pivotal role that an effective startup marketing strategy plays in the success of your business. However, the reality is that not every startup can afford a full-fledged, in-house marketing team. And honestly, depending on where you are in your business — you may […]

Early Stage Startups, Marketing Strategy

Marketing for Startups: How to Bootstrap Your Marketing Strategy

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It’s 2023, which means that if you don’t have a digital presence (aka website), then you essentially don’t exist. But guess what? Existing is not nearly enough if you want your website to do what it could be doing, which is acting as the number one selling tool for your brand or business. But to […]

Marketing Strategy, Website Tips

Is Your Website Missing the Mark? Three Strategies for Maximum Impact

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The lack of strategic web copy is more common than you would think, and can be deadly for any startup.

Copywriting, Website Tips

Unlocking the Power of Compelling Web Copy for Startups

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Are you on the brink of launching your startup’s website? Here’s a comprehensive pre-launch plan

Early Stage Startups, Website Tips

Launching Your Startup’s Website: A Comprehensive Pre-Launch Roadmap

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