Looking for easy-to-implement tricks for building a marketing strategy for your startup that maximizes your ROI for every dollar spent?
You’re a startup founder with a clear mission, yet your message isn’t hitting home with your ideal customer. Despite all efforts, there’s a disconnect. The solution? Crafting the perfect buyer persona. The critical question then becomes: How do you truly connect with your startup’s target audience, grasping their motivations, desires, and frustrations? This is where […]
Establishing your startup’s distinct brand identity is not just about having a flashy logo or catchy slogan. It’s about creating a lasting impression that resonates with your audience, sets you apart from competitors and ultimately drives customer loyalty. Below, we dive into three essential startup branding strategies for crafting a brand identity that stands out, […]
As a startup founder, you know what wearing multiple hats is like. You are your startup’s CEO, COO, CTO, CFO… the list goes on. And while those roles may come a bit easier to you — one challenge we consistently see startup founders face is stepping into the role of CMO – Chief Marketing Officer. […]
Startup Founders: This one’s for you. Today, we’re diving into the world of outsourcing marketing — a true game-changer for startups aiming to make a big mark in their industry. You probably already know why outsourcing is crucial, but what about the key metrics and KPIs that should be on every founder’s radar? Keep reading […]
Congratulations! You’re officially a Founder. You’ve worked hard to bring your vision to life — and now? You’re STUCK when it comes to marketing. Marketing can be a tricky aspect of your business to navigate — but it doesn’t have to be the nagging weight on your shoulders you just can’t seem to shake, especially […]
Yes, there are countless challenges that can arise across channels when it comes to running a business. But sometimes Occam’s Razor rings true: “The simplest solution is almost always the best.” And by that, we mean messaging. In this blog, we’ll explore the very real complexities surrounding marketing issues, and we’ll take a deep dive […]
As a founder navigating the rollercoaster of startup life, you understand the pivotal role that an effective startup marketing strategy plays in the success of your business. However, the reality is that not every startup can afford a full-fledged, in-house marketing team. And honestly, depending on where you are in your business — you may […]
It’s 2023, which means that if you don’t have a digital presence (aka website), then you essentially don’t exist. But guess what? Existing is not nearly enough if you want your website to do what it could be doing, which is acting as the number one selling tool for your brand or business. But to […]
The lack of strategic web copy is more common than you would think, and can be deadly for any startup.
Are you on the brink of launching your startup’s website? Here’s a comprehensive pre-launch plan