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THE STARTUP MARKETER BLOG

Looking for easy-to-implement tricks for building a marketing strategy for your startup that maximizes your ROI for every dollar spent?

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Startup founders — you’ve got a groundbreaking product or service ready to launch into the world, but how do you ensure it reaches the right people?  Your target audience guides your marketing efforts. By defining who your ideal customers are and identifying their pain points, you can better tailor marketing messaging and strategies to effectively […]

Early Stage Startups

Target Audience 101: How to Identify Your Target Audience (And Communicate with Them!)

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You’ve poured your heart and soul into your startup. From the ground up, you’ve worked relentlessly to establish your brand, get your name out there, and turn what once was a “passion project” into an established business.  Now – you’re ready to level up your business. So, where exactly should you start from a growth […]

Growth Stage

Unleashing Growth: 3 Strategies to Fuel Growth Marketing for Startups

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Launching a startup is difficult. While you’re working diligently to promote your brand and boost awareness and sales, resources are often scarce, and every penny counts.  To effectively execute and maintain marketing efforts, measuring Return on Investment (ROI) is not just important—it’s crucial. Below, we’ll cover the significance of measuring marketing ROI for startups and […]

Early Stage Startups

Cracking the Code: A Startup’s Guide to Marketing ROI Measurement on a Shoestring Budget

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As a startup founder with a few years under your belt, you’re probably beginning to shift your focus from establishing your brand to growing your brand. First, we want to say congratulations! Getting your startup to a place where it’s ready to scale up is a huge accomplishment, and one we encourage all startups to […]

Growth Stage, Marketing Strategy

Scaling Startup Marketing Efforts: Challenges in Maintaining Quality

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When establishing your startup’s brand, many elements need to be considered. From identifying your target audience and startup brand messaging strategy to developing your visual identity and digital presence — it can seem like there are endless decisions to be made. And in some ways — well, this is kind of true. But the payoff […]

Early Stage Startups

Startup Brand Messaging Strategy in 5 Steps 

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You’ve heard it once (or twice), and we’ll say it again: Content is king. For startups at any stage, a well-positioned content strategy is essential for attracting, engaging and retaining customers.  While creating a baseline content strategy is crucial for startups, there will come a time when you’re ready to scale up — meaning, more […]

Early Stage Startups, Marketing Strategy

Scaling Up: Content Marketing Strategies for Startups

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As a startup founder – you know how challenging the high-stakes path to both profitability and scalability is. You fully understand how each and every decision can pivot the path to success or failure — and you know that a serious driver of your startup’s growth is a strategic, powerful startup marketing strategy.  Your early-stage […]

Early Stage Startups, Marketing Strategy

Startup Marketing Strategies & ROI 

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Let’s face it: Marketing can make or break your early stage startup. It’s 2024 — and having a strategic and strong online presence isn’t just a bonus, it’s a necessity for startups fighting to make their mark and scale. With many routes to take, from social platforms to paid advertising and SEO, navigating marketing for […]

Branding, Early Stage Startups, Marketing Strategy

Marketing for Early Stage Startups

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You’re a startup founder with a clear mission, yet your message isn’t hitting home with your ideal customer. Despite all efforts, there’s a disconnect.  The solution? Crafting the perfect buyer persona. The critical question then becomes: How do you truly connect with your startup’s target audience, grasping their motivations, desires, and frustrations? This is where […]

Branding, Early Stage Startups

Buyer Personas for Startups: The What, Why and How

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Establishing your startup’s distinct brand identity is not just about having a flashy logo or catchy slogan. It’s about creating a lasting impression that resonates with your audience, sets you apart from competitors and ultimately drives customer loyalty.  Below, we dive into three essential startup branding strategies for crafting a brand identity that stands out, […]

Branding, Early Stage Startups

Startup Branding: How to Craft Your Startup Brand Identity

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