Alright, boo. Get ready for an unpopular opinion of sorts, okay? Today we’re talking alllll about your navigation menu and I have a feeling some feathers are about to get a little bit ruffled. Here’s why: You need to stop using cutesy and creative page titles in your navigation menu. If I had a nickel […]

Right before Christmas, I put out a call for response and asked for a few brave souls to volunteer to let me audit their brand’s homepage for free in exchange for them letting me use the audit on my website and social media. I was blown away by the response and ended up choosing three […]

I say this all the time — but think of your homepage as the cover that everyone judges your book by. And the suuuuuuper harsh truth about how long it takes for one of your site visitors to form an opinion on your website? Just 1/10th of a second. (That’s .05 seconds to be exact!) […]