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THE STARTUP MARKETER BLOG

Looking for easy-to-implement tricks for building a marketing strategy for your startup that maximizes your ROI for every dollar spent?

Pour a drink and click around.

You’re a startup founder with a clear mission, yet your message isn’t hitting home with your ideal customer. Despite all efforts, there’s a disconnect.  The solution? Crafting the perfect buyer persona. The critical question then becomes: How do you truly connect with your startup’s target audience, grasping their motivations, desires, and frustrations? This is where […]

Branding, Early Stage Startups

Buyer Personas for Startups: The What, Why and How

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Establishing your startup’s distinct brand identity is not just about having a flashy logo or catchy slogan. It’s about creating a lasting impression that resonates with your audience, sets you apart from competitors and ultimately drives customer loyalty.  Below, we dive into three essential startup branding strategies for crafting a brand identity that stands out, […]

Branding, Early Stage Startups

Startup Branding: How to Craft Your Startup Brand Identity

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As a startup founder, you know what wearing multiple hats is like. You are your startup’s CEO, COO, CTO, CFO… the list goes on. And while those roles may come a bit easier to you — one challenge we consistently see startup founders face is stepping into the role of CMO – Chief Marketing Officer. […]

Early Stage Startups

Startup Marketing 101: Marketing Resources for Founders

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Congratulations! You’re officially a Founder. You’ve worked hard to bring your vision to life — and now? You’re STUCK when it comes to marketing. Marketing can be a tricky aspect of your business to navigate — but it doesn’t have to be the nagging weight on your shoulders you just can’t seem to shake, especially […]

Branding, Early Stage Startups

How to Market Your Startup: A Guide for Early-Stage Founders

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