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THE STARTUP MARKETER BLOG

Looking for easy-to-implement tricks for building a marketing strategy for your startup that maximizes your ROI for every dollar spent?

Pour a drink and click around.

A startup’s survival hinges on more than just a flashy website or a hefty marketing budget. It’s about a story—a brand story that not only defines who you are but also sets you apart from the noise. In a recent post, we emphasized the critical importance of getting CRYSTAL CLEAR on your messaging. Let’s dive […]

Branding, Marketing Strategy

The Power of Your Startup’s Brand Story: Why It Matters and How to Find It

Woman telling brand story

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The journey of launching a startup is nothing short of exhilarating, but it comes with its own set of challenges. From tight budgets to limited resources, startups often find themselves stretched thin, juggling multiple responsibilities. One strategic move that can significantly impact a startup’s trajectory is outsourcing. The Startup Conundrum Setting up a business is […]

Marketing Strategy

Streamlining Success: Why Outsourcing Marketing Is a Game Changer for Startups

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Picture this: you’ve got a beautiful photo to post on Instagram and an exciting story behind it you want to share with your followers. There’s just one thing you need to do –– write the caption! If you’re like many of our clients, you get caption-shy every now and then. But, while you may feel […]

Copywriting, Social Media

3 Simple Ways to Improve Your Instagram Captions

iPhone with Instagram

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DISCLAIMER: This is NOT another post about trying to beat the Instagram algorithm. In fact, we’re not really going to talk about the algorithm at all, okay? Instead — we’re shifting our focus to where it needs to be — creating content for your ideal client, not the algorithm. If you’re sick of algorithm hacks […]

Social Media

3 Ways to Create Content for Your Audience (Not the Algorithm)

Girl holding phone and scrolling Instagram

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