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Looking for easy-to-implement tricks for building a brand that speaks directly to your ideal client or customer and writing copy that sells?

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Picture this: you’ve got a beautiful photo to post on Instagram and an exciting story behind it you want to share with your followers. There’s just one thing you need to do –– write the caption! If you’re like many of our clients, you get caption-shy every now and then. But, while you may feel […]

Copywriting, Social Media

3 Simple Ways to Improve Your Instagram Captions

iPhone with Instagram

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Instagram. IG. The gram. It’s the social media platform many have a love-hate relationship with. Not because it isn’t fun to scroll through your feed watching Reels, IG stories, and keeping up with your favorite accounts — but because when it comes time to post your own content, the pressure is on. Instagram captions allow […]

Copywriting, Social Media

3 Ways to Master Your Instagram Captions Without Breaking a Sweat

instagram feed on iphone

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DISCLAIMER: This is NOT another post about trying to beat the Instagram algorithm. In fact, we’re not really going to talk about the algorithm at all, okay? Instead — we’re shifting our focus to where it needs to be — creating content for your ideal client, not the algorithm. If you’re sick of algorithm hacks […]

Social Media

3 Ways to Create Content for Your Audience (Not the Algorithm)

Girl holding phone and scrolling Instagram

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