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THE STARTUP MARKETER BLOG

Looking for easy-to-implement tricks for building a marketing strategy for your startup that maximizes your ROI for every dollar spent?

Pour a drink and click around.

When establishing your startup’s brand, many elements need to be considered. From identifying your target audience and startup brand messaging strategy to developing your visual identity and digital presence — it can seem like there are endless decisions to be made. And in some ways — well, this is kind of true. But the payoff […]

Early Stage Startups

Startup Brand Messaging Strategy in 5 Steps 

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Your brand strategy is vital to your business’ success. Without it, you won’t have much to help you stand out in your market. Your brand is your business’ customer-facing identity. It’s how consumers view your business, products and services. A brand isn’t created overnight. It takes creativity, brainstorming and time to build an effective brand […]

Branding, Marketing Strategy

5 Simple Steps to Create an Effective Brand Strategy

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When you first start out your brand or business — it’s so easy to get swept up in the hubbub of the launch and overlook some of the strategic basics of your offer. (Like putting in the hard work of identifying and really knowing your ideal client.) Can anyone relate? That’s why when we onboard […]

Branding, Copywriting

Why REALLY Knowing Your Ideal Client Matters

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