Picture this: You’ve been working with a new copywriter, everything is going great! Or so you thought. You received your first piece of copy from them and while it’s well-written, it just doesn’t quite sound like you.
Or maybe this… You finally hired a graphic designer! Yay for delegating! You get some graphics back and while they’re totally beautiful, they look nothing like your brand.
Does any of this sound familiar to you?
If it does, there was probably a CRUCIAL step that was missed when you first started working together and it’s one that can make or break your brand!
An effective copywriter works to uncover and understanding your brand foundations.
Basically, we like to say that your brand foundations are what makes you, you.
What makes your brand stand out from the rest?
What voice does your brand have?
Who is your brand’s dream client or customer?
What are some words that you would NEVER use in your Instagram caption or blog? What is the mission of your brand?
All of these (and more!) make up the foundation of your brand and if you aren’t digging into them with your copywriter, designer, or social media manager, you need to RUN!
Because without this brand foundation understood — whether it’s words, graphic design, or social media — you’re just throwing stuff against the wall and hoping it sticks.
One of the first things we do when we onboard a new client at DPCC is dig DEEP into the strategic foundations of your brand.
Before we put pen to paper and write even a LINE of copy, we give you a 22-page assessment called The Mini for absolutely FREE. (Yes, you can also just book us for The Mini — but if you book any other package, it’s automatically included in your service.) This is how we uncover the meat of your brand and it allows us to not just write for you, but write and create AS you.
When you book with us — you work through the pre-work assessment and then we spend an entire hour going through it together. It’s only after we establish your brand’s full messaging identity that we begin to write copy or make strategic recommendations for your web or content strategy.
That’s what sets us apart at Diana P. Carter Co. And we’d love to work with you.
April 26, 2021