When you first start out your brand or business — it’s so easy to get swept up in the hubbub of the launch and overlook some of the strategic basics of your offer. (Like putting in the hard work of identifying and really knowing your ideal client.) Can anyone relate? That’s why when we onboard […]

We hate to break it to you, but… Your About Page isn’t really all about you. When you’re trying to write an About Page that ACTUALLY SELLS — the focus of what you’re writing makes a huuuuuge shift from being ABOUT YOU to ABOUT THEM. (And “them”? They’re your dream client or customer. Ideally, your […]

One of the most frequently asked questions we get when it comes to email marketing is, How do get people on my list? The answer? A lead magnet. And if you’re looking for lead magnet ideas — we’ve got you covered. (A lead magnet is just a fancy term for some sort of value-packed resource […]

Have you ever deleted any email without opening it? Ever just checked off box after box after box next to lame email subject lines and just bulk moved a dozen emails to your trash folder? Of course you have – you’d be lying if you denied it 😉 But here’s the thing: Chances are, you […]

Let’s call a spade a spade here, okay? By now you know that you need an email list — but you may be wondering what the heck people mean when they say, “Just serve your email list.” It’s well-meaning advice that is just… well, not helpful. It’s the marketing equivalent of telling an exhausted and […]

These days it seems like everyone and their mama is telling you to focus on email list building. Everywhere you look — someone’s telling you to build, grow and serve an email list. The advice? We love it. We share it nonstop (solicited or not 🤪) and we’re constantly telling our clients to hop on […]

If you’ve done any research about website conversion rates and stumbled across the term (or abbreviation) UX and you’re not a UX designer — chances are, your head spun a little bit. UX — or User Experience — refers to the process of designing, in this case a website, with the end user’s experience in […]

Email marketing — gah! Does the phrase itself just make you cringe? The thought of regularly emailing your email list shouldn’t feel as intimidating as the idea of asking for a raise. SERIOUSLY. But if that’s how you feel, have no fear. This list of 5 absolutely crucial email marketing tips to remember when emailing […]