Your brand strategy is vital to your business’ success. Without it, you won’t have much to help you stand out in your market. Your brand is your business’ customer-facing identity. It’s how consumers view your business, products and services. A brand isn’t created overnight. It takes creativity, brainstorming and time to build an effective brand […]

Are you happy with the size of your brand’s email list? Since you’ve landed on our blog, we’re going to bet you’re not quite where you want to be in terms of email marketing contacts. But, no worries! Carter House Copy is here to give you 5 amazing hacks to build your email list and […]

If I asked you to rate the effectiveness of your messaging on a scale of 1-5, where would you fall?  If you said 1-4, keep reading… Strong messaging is rooted in a good communications strategy. And that strategy is built on your brand’s core values –– effectively communicating who you are, what you do and […]

Search Engine Optimization. (Or as us cool kids call it, SEO 😉) It takes time to understand the entirety of what SEO is and what it has to offer. But, in short, SEO is the process of improving your site’s organic traffic and ranking on search engines (think Google, Bing and YouTube). To do this, […]

Picture this: you’ve got a beautiful photo to post on Instagram and an exciting story behind it you want to share with your followers. There’s just one thing you need to do –– write the caption! If you’re like many of our clients, you get caption-shy every now and then. But, while you may feel […]

Here at Carter House Copy, we LOVE a good listicle. And we mean LOVE.  via GIPHY Why? Because bulleted lists: combat information overload are more pleasing to read are easier to share Did you enjoy that mini-listicle about why we love listicles? 😉 Lists are appealing to a wide range of audiences due to a […]

Ah, the homepage of your website. It’s probably the most important page on your site. It’s what draws users in, communicates your core message and, hopefully, what leads users to become clients. There are a ton of articles out there with tips on what and what not to include on your homepage, but the reality […]

Instagram. IG. The gram. It’s the social media platform many have a love-hate relationship with. Not because it isn’t fun to scroll through your feed watching Reels, IG stories, and keeping up with your favorite accounts — but because when it comes time to post your own content, the pressure is on. Instagram captions allow […]

Writing your About page is so much more than giving a brief overview of your or your company’s history. In fact, the About page on your website is one of the four most frequently visited pages on websites, making it crucial to fill yours with impactful content — not just a timeline of how your […]

As your potential clients make their way along the sales journey, they come in contact with your brand through different channels and mediums. The question we want to ask you today is, are you nailing your brand messaging at EVERY touchpoint? If your answer is “Nope” or “How exactly do I do that?” –– keep […]