Cliche analogy alert! Launching a startup is similar to planting a seed; it requires nurturing, attention, and the right conditions for growth. Your “plant” unfolds through various funding rounds, each marking a distinct stage of development.  And at every stage of development? Strategic marketing matters. Whether you outsource or bring talent in-house, each stage of […]

The journey of launching a startup is nothing short of exhilarating, but it comes with its own set of challenges. From tight budgets to limited resources, startups often find themselves stretched thin, juggling multiple responsibilities. One strategic move that can significantly impact a startup’s trajectory is outsourcing. The Startup Conundrum Setting up a business is […]

High-growth brands aren’t just companies that shoot to the top briefly; they are the brands that consistently lead the pack. Let’s dive into what sets these brands apart. From a marketing perspective — high-growth brands have a unique set of strategic needs to both remain at the top and continue to differentiate and expand. The […]

In the turbo-charged world of startups and high-growth brands, your website isn’t just another page on the internet. It’s your 24/7 virtual HQ, the face of your business — and guess what? It thrives on one thing, and one thing alone – potent brand messaging.

Your brand strategy is vital to your business’ success. Without it, you won’t have much to help you stand out in your market. Your brand is your business’ customer-facing identity. It’s how consumers view your business, products and services. A brand isn’t created overnight. It takes creativity, brainstorming and time to build an effective brand […]

Are you happy with the size of your brand’s email list? Since you’ve landed on our blog, we’re going to bet you’re not quite where you want to be in terms of email marketing contacts. But, no worries! Carter House Copy is here to give you 5 amazing hacks to build your email list and […]

If I asked you to rate the effectiveness of your messaging on a scale of 1-5, where would you fall?  If you said 1-4, keep reading… Strong messaging is rooted in a good communications strategy. And that strategy is built on your brand’s core values –– effectively communicating who you are, what you do and […]

Search Engine Optimization. (Or as us cool kids call it, SEO 😉) It takes time to understand the entirety of what SEO is and what it has to offer. But, in short, SEO is the process of improving your site’s organic traffic and ranking on search engines (think Google, Bing and YouTube). To do this, […]

Picture this: you’ve got a beautiful photo to post on Instagram and an exciting story behind it you want to share with your followers. There’s just one thing you need to do –– write the caption! If you’re like many of our clients, you get caption-shy every now and then. But, while you may feel […]

Here at Carter House Copy, we LOVE a good listicle. And we mean LOVE.  via GIPHY Why? Because bulleted lists: Did you enjoy that mini-listicle about why we love listicles? 😉 Lists are appealing to a wide range of audiences due to a number of components, but what we hear most often is how easy […]